The Key To Developing Relentless Performance


If you haven’t read it yet, I’d highly recommend you read the book ’Start With Why’ by Simon Sinek.  It’s an epic read.  Simon has also done a few TED talks that are also brilliant and really worth a watch.

Simons work contributes to some of the learning behind what I have called The Deadline Mindset.

The Deadline Mindset was created because I was fascinated (yet frustrated) why during some points of the day my work output was amazing, yet at other times it was terrible.  I wanted to understand the reasons for this and unlock the code for optimum performance all of the time.  Because imagine how life would be if I could control the things that were holding me back, and perform at my best each and every day?!

How many of you have had a deadline, or an exam and you have worked tirelessly on it in order to succeed?  Yet the week earlier your effort levels were terrible?  Why can’t we produce high levels of output all of the time?

I began looking at nutrition, sleep patterns and training which all play their role.  But they did not provide the solution.

I would still have periods of the day where my work output was excellent, and then it was poor.

After continuous study and analysis, I noticed that there was an area of my work life where my output and performance was unbelievable.  Every minute of the day I spent on these tasks I did exceptional work, and that is when I am working on my annual Charity Boxing Nights event.

You see, the reason I created Charity Boxing Nights is of a very personal nature for me. In 2015 my sister suffered the tragic loss of her baby daughter. Aged just a few hours old, my little niece was transferred to the specialist Newborn Intensive Care Unit (NICU) at St Mary’s Hospital in the hope of a miracle. Sadly, it was not meant to be, and aged just 12 days old, my niece stayed asleep forever.

Many of us are parents ourselves, and we cannot imagine the pain this caused. The care, attention and love given, as well as the respect and dignity shown to our family from all on the NICU, was absolutely amazing.  My sister was also extremely poorly, and we remain eternally grateful that she is here with us today. The doctors, nurses and assisting staff on NICU at St Mary’s Hospital, are simply wonderful people.

To show my appreciation, and to raise some much needed money, I created Charity Boxing Nights.

This year, we go again with our 3rd event at The Hilton Hotel in Manchester. I’m delighted that Charity Boxing Nights is sponsored by the amazing ANS Group, and will welcome the legendary Frank Bruno as its special guest. I have no doubt in stating that Charity Boxing Nights is the biggest and best event on the Manchester event scene, because it is more than a boxing event.  Charity Boxing Nights is a glamorous gala event that is completely unrivalled, and will continue to get bigger and better.

For the success of the event we always need sponsors, auction gifts, donations and volunteers and from day one the support and backing this event has received has been phenomenal.  I would personally like to thank each and every one of our sponsors and supporters.

But for me, to quote Simon Sinek, Charity Boxing Nights gave me my “why”.

Or to quote myself, the event developed my Deadline Mindset!  Whilst in the worst circumstances imaginable, the event has given me a higher purpose.  And this is what is needed to create your best work.

So far we have raised close to £50,000 and hosted almost 900 guests.  I have also personally trained all of the fighters in the build up to the event to ensure that they are ready for fight night.  The emails, messages, meetings workload this event creates is off the scale!

But I don’t get tired, I don’t get fatigued or bored, my work output is always 100% and I am relentless with it.

Because the success of this event benefits a cause that is far more important than I am.

I would encourage each and every one of you to explore having a higher purpose with an area of your life. To think about participating in something that has deeper meaning than just earning money.  Where you are 100% committed and can make a huge difference to others.

This can be achieved through your career, and you will be amazed at the level of performance you can achieve, once you find it.

To finish, I want to thank all of my friends, family, and connections, as well as companies who have donated financially, given auction gifts, trophies, and their time both this year and in events past. You are all fantastic and have all played a huge part in bringing this evening together. I am extremely grateful to you.

But lastly, and by no means least, I must give a huge thank you to the fighters. Climbing through the ropes into the boxing ring is arguably the most frightening thing that anybody can ever do. These guys will have trained unbelievably hard, putting their bodies on the line for 7 weeks.  There will be a lot of blood, sweat, tears, and plenty of laughs along the way, and I am extremely proud of each and every one of them.

For those attending this year I can’t wait to see you. I promise you that Charity Boxing Nights will give you a night to remember!



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